Which 500 do you prefer?
500 products… or 500 people?
I hear it again and again. “Maria, how do I find “premium” or “quality” clients?” (In other words, “How do I attract clients that are more than happy to pay my price, and pay the 20-25% yearly increase in retainer fee I charge?”)
It’s actually very simple: stop simultaneously pushing multiple products to the market, especially when you haven’t built a strong audience base yet.
Think of it this way:
One product that reaches 500 people is so much better than 500 products that reach one person.
Oftentimes, especially among new entrepreneurs and creatives, the focus is on creating and perfecting the product.
Instead, focus on building your audience and engaging your tribe in conversation. Your sales will only ever be a small percentage of your reach… so focus on expanding your reach and nurturing your relationship with these people.
Many entrepreneurs get stuck in the grind and forget that business is about serving, and serving sustainably.
At the end of the day, if you keep churning out product after product, without giving it ample time to find its way to the audience, your audience will always feel the need to catch up with you.
You’re too far ahead.
You’re going to burn out.
Give them time to integrate your genius.
Carve out your niche. Find your people. Let them get to know you better.
Let those 500 people know exactly who you are, because even if only one person buys from you, the rest are still in your circle, absorbing your message and your passion.
Stop treating your business like a garage sale and trying to give so many discounts, or put out so many offers – only to hear crickets.
Start treating it like a unique brand by creating an ecosystem around it.
Stop treating it like a garage sale and trying to give so many discounts, or put out so many offers – only to hear crickets.
You owe it to yourself to THRIVE in business, and in life.