Here’s one thing to keep in mind: a lot of people operate from the ‘Everyone Else Mindset” which is all about limitations. The natural reaction of people with this mindset will always be “I can’t afford it” even if they have the means to do so.
9 out of 10, when people say they can’t afford something, they actually mean they aren’t comfortable buying what you’re selling because it’s not normal for them to invest in offers similar to yours.
When Netflix started, a lot of people scoffed at the idea that this venture would take off. In 2000, Blockbuster passed on the opportunity to invest in Netflix. 10 years later, Blockbuster filed for bankruptcy while Netflix continued to soar.
Today, Netflix is valued at almost 200 billion dollars and has operations in several countries.
As an entrepreneur, it is your job to make what you’re offering more accessible to these people with the Everyone Else Mindset. Instead of wondering if your prices are too high, find a way for people to feel more comfortable buying your offers.
Perhaps you can provide payment plans, or a trial period, or hop on a call with your potential clients, or talk about the benefits of your offer more often.
Listen: The Everyone Else Mindset doesn’t discriminate between rich and poor, successful or not. Blockbuster CEO John Antioco was operating on the Everyone Else Mindset when he said no to Netflix, because he didn’t evolve with time. It’s no wonder Blockbuster went bankrupt under his tenure.
Always turn “I CAN’T” into “HOW CAN” – help bridge the gap for your clients and for yourself especially when it’s about growth, evolution and transformation.
Businesses that last more than decades are those that are resilient in moving forward, and evolving with ease!
Remember: Entrepreneurship doesn’t need to be a struggle!